I have a housecleaner who visits every fortnight. Due to the variability in our schedules, I send her a text message with a proposed time, which often leads to a bit of negotiation and consultation of our respective schedules before we come to agreement on the specifics of a visit. Although I’ve made it sound a bit complicated, it’s practically frictionless, and possible only because both of us carry our mobiles all the time.
With aggregated labour available on demand, there’s no real reason for me to negotiate with my housecleaner. I should simply be able to put a request into a pool of available labour – housecleaning being the kind of ‘guided category’ perfect for an Airtasker – working my way through the cleaners bidding for my work job. If I were truly lazy or too busy, I could let the app handle the whole thing, giving it a price range, a window of time, and a rating for the cleaner. (I do want a highly-rated cleaner, someone I can trust will do a good job, and will take great care with my possessions.) In that situation, my mobile would simply inform me with a notification that a housecleaning had been scheduled for such and such a time, with such and such a person.
This solves my problem nicely, but does it leave my housecleaner high and dry? Having established a relationship with her, and being very satisfied with her cleaning, I’d preferentially use her services. She could be advertising her availability on Airtasker, specifically looking for me (and her other clients) so she can sweep in and make the first bid – if it works for her. This might lead to even more work for her, as she could aggressively fill her schedule with cleaning jobs that were relatively close together, limiting the travel time between each job – in fact, the app could probably do that for her.
In the end, you have housecleaning-as-a-service, appified, available at the poke of a finger. More and more of the services we use – domestic and commercial – will come to us through such apps. Hyperbusiness is the appification of business.